Nick Grant

Nick Grant is the Marketing Director at Revvim, where his work centers on Reactive Search Management and how near real-time auction intelligence helps brands identify non-incremental spend. Revvim's patented AdAi technology helps advertisers reclaim budget and recapture trapped capital that would otherwise go unnoticed. Since first working with Google Ads in 2005, Nick has spent two decades at the intersection of digital strategy and search innovation. His background includes leading marketing for a high-growth digital agency and more than a decade consulting on marketing strategy for over 20 B2C and B2B businesses. He also co-founded a visual strategy agency, earning Inc. 5000 recognition and four Adobe MAX speaking appearances.

Blog Post by Nick Grant

Nick GrantJanuary 23, 202610 min read

The Operational Blueprint for Incremental Branded Search ROI

Maximize branded search ROI with value-based bidding and auction-aware reclamation. Pay floor in peacetime, ceiling in wartime, then ...

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Nick GrantJanuary 23, 202611 min read

How to Build a Capital-Efficient Testing Framework for Branded Search

Reclamation first: fix branded search inefficiency before you fund growth tests. Build a self-funding testing framework from reclaimed ...

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Nick GrantJanuary 23, 202616 min read

How to Unlock the Trapped Capital in Your Branded Search Budget

Your branded search budget overpays in uncontested auctions. Price defense by the moment to reclaim trapped capital and fund real growth.

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