Case Study

Leading Global Accounting Software Company Recovers $43.5k in Growth Budget, Fueling Global Expansion

With defensive costs siphoning its budget, the fintech giant leveraged Revvim to turn wasted spend into active capital, maximizing impact without raising its overall ad spend.

Industry: Software / FinTech
Challenge: A significant portion of the global marketing budget was being siphoned away by the high cost of defending its branded search terms, limiting funds for growth campaigns.
Solution: Revvim AdAi

Objectives:

Reduce Ad Cost
Maintain Ad Performance
Create Growth Budget

Challenge: The Opportunity Cost of Brand Defense

In the hyper-competitive software market, protecting brand equity in paid search is essential. However, this necessity created a frustrating trade-off for the global accounting company. A substantial part of their budget was locked into bidding on their own brand terms, including in countless auctions where no competing advertiser was present. This resulted in trapped capital that could have been used to win new customers.

This unavoidable expense restricted the firm’s capacity for market expansion. Every dollar of the marketing budget needed to deliver maximum impact. Instead, a significant portion was restricted to defensive tactics, limiting the team’s ability to fund the campaigns needed to support growth. The company required a method to convert defensive necessities into offensive capabilities.

Results

$43,000 in average monthly growth capital reclaimed across US and AU markets
86% decrease in blended Cost-Per-Click (CPC) for branded keywords in the AU market
84% average reduction in Cost/Conversion in the AU market
Stable performance across impression share and clicks in both US and AU markets

Solution: Deploying Intelligent Automation to Free Up Capital

The accounting software company engaged Revvim to implement AdAi, leveraging its patented technology to address the issue head-on. AdAi integrates directly with Google
and analyzes ad auctions in near real-time to determine if competitors are present. This
enabled their marketing team to deploy a more intelligent bidding strategy automatically:

When competitors were detected: AdAi would ensure bids remained competitive to defend the brand.
When no competitors were present: AdAi would instantly reduce the bid to the lowest possible cost to secure the click, maintaining ad presence 100% of the time.

The platform functioned as an automated layer of intelligence, optimizing spend without
requiring any changes to the team’s existing workflows or campaign management. It
provided a powerful way to unlock trapped budget while ensuring brand protection was
never compromised.

Results: Fueling Strategic Priorities with Reclaimed Funds

The AdAi platform immediately drove remarkable efficiencies in performance. In the initial 24-day pilot period, the customer saw transformative cost effectiveness, with AdAi delivering 43% uncontested clicks in the high-volume Australian market. This regional campaign delivered 124,264 uncontested clicks at an exceptionally low $0.05 CPC. Consequently, the blended CPC on branded terms dropped dramatically by 86% and the overall Cost/Conversion was reduced by an impressive 84%.

In contrast, the US market, which began with a much higher CPC of $1.70 on the fullprice campaign, saw a -12% CPC drop to $1.50, delivering 2,660 uncontested clicks. This differential performance across regions underscored AdAi’s ability to secure clicks at the lowest possible cost based on local competitive intensity while maintaining stable impression share in both the US and AU markets.

This operational performance resulted in reclaiming budget on pace to generate $43.5k in growth capital across the two regions. This newfound budget agility allowed the marketing team to directly support the customer’s strategic business goals. The reclaimed funds were immediately available to power a broader marketing expansion.

This new source of capital can be strategically reinvested to launch campaigns promoting new product features, expand B2B marketing initiatives, or capture new market share, turning a historical defensive cost into an offensive growth opportunity.

Conclusion: A New Playbook for Growth

The leading accounting software company’s success with Revvim offers a new paradigm for marketing budget allocation. By leveraging intelligent automation to eliminate inefficiency, they converted a standard cost center into a source of strategic innovation.

This enabled them to expand their marketing impact and support critical business milestones without needing to increase their overall budget. Their story proves that the most effective way to fuel growth is by making every dollar of your existing budget more productive.

This new methodology is fundamentally changing how global brands approach their search strategy.