Case Study

Major Airline Unlocks $53K in Monthly Savings, Powering a Global Marketing Expansion

An international airline transformed budget efficiencies into a strategic asset, funding new flight path promotions and key business initiatives without increasing its overall marketing budget.

Industry: Airline
Challenge: A significant portion of the airline’s marketing budget was being siphoned away by the high cost of defending its branded search terms. These funds were critically needed to support major growth initiatives and international route expansion.
Solution: Revvim AdAi

Objectives:

Reduce Ad Cost
Maintain Ad Performance
Create Growth Budget

The Challenge: The Opportunity Cost of Brand Defense

In the hyper-competitive airline industry, protecting brand equity in paid search is non-negotiable. For a global airline, this essential defensive strategy created a frustrating trade-off. A large part of their budget was allocated to bidding on their own brand terms, including on auctions where no competitors were present. This meant paying a premium for clicks they were already positioned to win.

This unavoidable cost became a major obstacle as the airline prepared for a period of intense growth. With a planned IPO and the launch of new international flight paths, every dollar of the marketing budget needed to deliver maximum impact. Instead, a significant portion was locked into a defensive holding pattern, limiting the team’s ability to fund the very campaigns needed to support the company’s expansion. They required a method to convert defensive necessities into offensive capabilities.

Results

$53,000 in average monthly savings
63% decrease in blended Cost-Per-Click (CPC) for branded keyword
Stable performance across impression share and clicks
377% ROI delivered by the AdAi platform

The Solution: Deploying Intelligent Automation to Free Up Capital

The global airline engaged Revvim to implement AdAi, leveraging its proprietary technology to address the issue head-on. AdAi integrates directly with a company’s existing advertising stack and analyzes ad auctions in real time to determine if competitors are present. This allowed their marketing team to deploy a more intelligent bidding strategy automatically:

When competitors were detected: AdAi would ensure bids remained competitive to defend their brand.
When no competitors were present: AdAi would instantly reduce the bid to the lowest possible cost to secure the click, while keeping the ads up 100% of the time.

The platform functioned as an automated layer of intelligence, optimizing spend without requiring any changes to the team’s existing workflows or campaign management. It provided a powerful way to eliminate budget waste while ensuring brand protection was never compromised.

Protecting our brand in search felt like an expensive, but fixed, cost of doing business. The real problem was the opportunity cost: Every dollar we overspent on defense was a dollar we couldn't put toward launching a new route or a new B2B campaign. We needed to find a way to make that money work for us.

The Results: Fueling Strategic Priorities with Reclaimed Funds

The platform delivered impressive results right from the start. In the initial 21-day period, our airline client saw their blended CPC on brand terms fall by 63%. The average cost for an uncontested click managed by AdAi was an exceptionally low $0.04.

This efficiency is on pace to generate $53,000 in monthly savings, delivering a remarkable 377% return on investment. Critically, the savings were achieved without any sacrifice to key metrics; both click volume and impression share remained stable, confirming no negative business impact.

This newfound budget agility allowed the marketing team to directly support our client’s strategic business goals. The reclaimed funds were immediately available to power a broader marketing expansion. The team was able to launch dynamic, route-specific ad campaigns to promote new flight paths. They also amplified their B2B marketing with a “Business Traveler” creative push to capture new corporate clients. This strategic reinvestment was visible in a surge of fresh creative and an expanded ad presence, starting at the same time the savings were unlocked.

The speed and efficiency are remarkable. We saw our costs drop immediately, with no disruption to our traffic. This gave us a new source of funding we could deploy with confidence. We were able to re-invest those savings directly into the strategic campaigns that mattered most to the business's growth.

Conclusion: A New Playbook for Growth

The airline’s success with Revvim offers a new paradigm for marketing budget allocation. By leveraging intelligent automation to eliminate inefficiency, they transformed a standard cost center into a source of strategic innovation. This enabled them to expand their marketing impact to support critical business milestones without needing to increase their overall budget. Their story proves that the most effective way to fuel growth is by making every dollar of your existing budget more productive.

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With Revvim, we found a strategic partner that helped us redefine our marketing budget. We effectively turned a defensive line item into an offensive growth engine. For a marketing team tasked with driving tangible business results, that kind of strategic impact is invaluable.