CASE STUDY
Major International Airline Secures Over $320,000 in 2025 to Increase ROAS
Across 15+ brand keywords, AdAi watched for competitors in near real-time, found the terms uncontested 70% of the time, and dropped bids to the floor, reducing CPCs by 70%.
Objectives:
- Reduce Ad Cost
- Maintain Ad Performance
- Create Growth Budget
Challenge: Static Bids Across Branded Search
That static approach protected the top slot, but the bids never adjusted to who was in the auction. On auctions with no competitor, the full bid was still paid. That spend reduced the budget available for other high-intent search terms
2025 Results
- Over $320,000 in reclaimed spend across 2025
- Brand keywords uncontested 70% of the time, with bids dropped to the floor
- 70% reduction in CPC across 15+ brand keywords running AdAi
- Most reclaimed spend reinvested in brand and high-intent search, increasing overall ROAS
Solution: Dynamic Auction Management
AdAi was deployed across 15+ of the airline’s brand keywords, watching for competitor presence in near real-time. From there, bids adjusted as auctions were identified as contested or uncontested.
Contested Auctions: When competitors bid aggressively, AdAi maintained the necessary bids to secure the top slot.
Uncontested Auctions: On the vast majority of traffic where no threat existed, AdAi dropped the bid to the floor.
Click costs started dropping right away on uncontested auctions. They kept falling as bids settled toward the floor, with the ads staying visible throughout.
Results: Reclaimed Budget Directed to High-Intent Search
Across the 15+ brand keywords, competitors were absent 70% of the time. Lowering bids to the floor during those windows produced a 70% reduction in CPC across 2025. Together, those changes reclaimed over $320,000, the difference between what static bids would have spent on uncontested auctions and what the airline paid under AdAi.
The team reinvested most of the reclaimed spend in brand search and other high-intent terms, with the aim of increasing bookings. Overall ROAS across Google Ads increased as a result.
Conclusion: Smarter Spending, Stronger Returns
Switching to AdAi meant the airline paid a competitive rate only on auctions where a competitor was present, holding the top slot where it mattered. Running autonomously as an agentic system, AdAi keeps reclaiming budget while sitelinks, extensions, and custom landing pages stay active.
The airline decides where that budget goes, turning brand search from a defensive cost into a source of funding for growth.
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