Case Study
Biotech Hair Brand Adds $19k+ to Monthly Growth Budget by Eliminating Search Ad Waste
Leveraging AdAi, the biotech hair brand reclaimed $24,000+ in gross branded spend from uncontested auctions to fund a stronger, more aggressive search strategy.
- Company: Biotech Hair Brand
- Challenge: Â The team needed to maximize the impact of their high-volume search traffic. The goal was to unlock trapped budget from defensive bidding and redeploy it to fuel broader portfolio growth.
- Solution: Revvim AdAi
Objectives:
- Reduce Ad Cost
- Maintain Ad Performance
- Create Growth Budget
Challenge: Funding Portfolio Expansion
High search demand is a key driver of their business. However, automatically bidding on every branded query—regardless of competition—was locking up valuable capital. This defensive spend was necessary to protect the brand, but it offered no incremental value in uncontested auctions.
The team recognized that this budget could be working harder. They needed a way to maintain their dominant market position while freeing up funds to strengthen their overall search ads portfolio. The objective was to turn static defensive spend into a dynamic growth budget.
Results
- $19,000+ in net monthly capital added to the growth budget
- $24,000+ in defensive spend reclaimed from uncontested brand terms
- 32% decrease in CPCs on optimized brand terms
- 24% of traffic identified as uncontested and captured at minimum cost
Solution: Precision Bidding for B2B
They deployed AdAi to continuously monitor search auctions in near real-time and execute precise bid adjustments. The platform acted as a strategic lever for their budget:
- Defending the Brand: When competitors were present, AdAi maintained competitive bids to defend their position.
- Unlocking Capital: When the auction was uncontested, AdAi reduced the bid to the floor.
This allowed them to secure the same volume of high-intent traffic but at a significantly lower cost basis, instantly creating a surplus of budget available for reinvestment.
Results: Capital to Strengthen the Portfolio
The 30-day trial proved that efficiency is a growth multiplier. AdAi identified that 24% of their brand traffic was uncontested. By optimizing these specific auctions, the brand reduced the CPC on these terms by 32%.
Crucially, this efficiency generated over $24,000 in gross monthly spend reclaimed, resulting in $19,000+ in net monthly growth budget. This is pure reinvestment power. This reclaimed capital can now be directed toward non-branded conquesting, video, or upper-funnel initiatives, making the entire search portfolio more robust and competitive.
Conclusion: Turning Defense Into Growth
They successfully demonstrated that optimizing brand spend is about more than cutting costs—it is about resource allocation.
By using AdAi to minimize the cost of defense, they unlocked a consistent source of funding to strengthen their search ads portfolio.
This strategy allows them to reinvest in growth initiatives without asking for incremental budget.