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CASE STUDY

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Online Dating Platform Reclaims Over $3,000,000 in 2025

Monitoring auctions in near real-time across 30+ brand keywords found 60% of brand terms uncontested, dropping bids to the floor and reducing CPCs by 55% within AdAi-managed campaigns.

Dating App

Objectives:

  • Reduce Ad Cost
  • Maintain Ad Performance
  • Create Growth Budget
Company
Online Dating Platform
Challenge
Overpaying for uncontested brand clicks
Solution
Revvim AdAi

Challenge: Paying Full Price for Empty Auctions

Protecting the brand name in search is non-negotiable for a platform that depends on sign-ups from both freemium and premium users. To hold the top position, the team placed static bids across a vast number of branded search queries, whether or not a competitor was in the auction.

That approach carried a brand tax. On uncontested traffic, the team paid a premium for clicks it would have won anyway at a fraction of the cost, trapping capital in defensive spend that could have fueled member acquisition.

2025 Results

  • Over $3,000,000 in reclaimed spend across 30+ branded keywords
  • 60% of brand terms ran uncontested, with a 55% CPC decrease
  • Reclaimed funds reinvested into search and social to drive member sign-ups from freemium and premium users

Solution: Intelligent Auction Filtering

The team integrated AdAi to monitor its 30+ brand keywords in near real-time. It gauged competitor density to determine the minimum bid needed to hold top placement.

Contested Auctions: When competitors bid aggressively, AdAi maintained the necessary bids to secure the top slot.
Uncontested Auctions: On the targeted brand keywords where no threat existed, AdAi dropped the bid to the floor.

Click costs fell immediately on uncontested traffic, where the minimum bid needed to keep the ad visible replaced the previous static bids. Across 2025, that shift brought CPCs down 55% while the brand's ads kept showing.

AdAi Diagram

Results: Capital Redirected Toward Member Growth

Account data across the 30+ brand keywords showed that 60% of brand terms ran without competition. Dropping bids to the floor during those open windows produced a 55% CPC decrease and reclaimed more than $3,000,000 in spend across 2025, with brand ads showing throughout.

The team reinvested the reclaimed funds into search and social campaigns aimed at driving member sign-ups from both freemium and premium users, turning defensive spend into an offensive growth play.

Screenshot 2026-10-13 at 4.00.00 PM

Conclusion: From Static Defense to Funded Acquisition

Using dynamic auction execution enabled the organization to stop overpaying for uncontested search visibility. Operating continuously as an Agentic AI system, AdAi autonomously reclaims budget while ensuring core branded campaign assets remain active.

Reinvesting routine brand search spend created a self-sustaining funding mechanism for broader market growth.

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