Case Study
High-Growth Skincare Brand Secures Over $24k in Monthly Growth Capital
To manage surging demand across the US, UK, and CA, the viral skincare brand used AdAi to automate brand defense, converting $30k+ of defensive waste into reinvestment capital.
- Company: Skincare
- Challenge: Managing massive search volume across multiple international markets resulted in significant budget wastage on uncontested terms, restricting funds for global scaling.
- Solution: Revvim AdAi
Objectives:
- Reduce Ad Cost
- Maintain Ad Performance
- Create Growth Budget
Challenge: Managing Global Demand
For a fast-growing skincare brand, viral popularity created a double-edged sword. While search volume was massive, the cost to defend that traffic across three major markets (US, UK, CA) was inflating their customer acquisition costs. A large percentage of their budget was automatically bidding on brand terms in auctions where no competitors were present.
The team needed a way to protect their brand equity without overpaying for it. The goal was to move beyond passive defensive spending and take active control of their auction efficiency, freeing up capital to support their rapid international expansion.
Results
- $24,000+ in net monthly capital added to the growth budget
- $30,000+ in gross monthly spend reclaimed from brand terms
- 42% decrease in CPCs on optimized brand terms (US Market)
- Stable traffic maintained across all three active regions
Solution: Multi-Market Bid Automation
The team deployed AdAi to monitor and adjust bids in near real-time across their global accounts. The platform acted as an automated efficiency layer:
- Defending the Brand: When competitors attempted to conquest the brand in any region, AdAi maintained competitive bids to protect market share.
- Unlocking Capital: When auctions were uncontested, AdAi instantly dropped the bid to the floor price.
This allowed the brand to capture their high-volume viral traffic at the lowest possible cost, automatically converting wasted spend into usable budget.
Results: Reinvestment at Scale
The impact of the first 23 days was substantial. AdAi identified that a significant portion of the brand’s traffic was uncontested. In the US market alone, optimizing these auctions drove a 42% reduction in CPC, dropping costs significantly while maintaining traffic norms.
This efficiency aggregated across all three markets to generate $30,000+ in gross reclaimed spend. Ultimately this resulted in $24,000+ in net monthly growth budget—capital that was previously used inefficiently. The reclaimed funds are now being redeployed to drive top-of-funnel awareness and support new product drops.
Conclusion: Funding International Expansion
This case study proves that for high-velocity brands, efficiency is the smartest source of capital.
By using AdAi to strip away the inefficiency of manual bidding, they unlocked a massive, recurring budget to fuel their global dominance.